How to Track QR Code Scans
Definition: QR code tracking is the process of measuring how many times a QR code is scanned, from where, and by whom, to evaluate campaign performance.
Static QR codes don't have built-in tracking. To track scans, use one of these methods: 1) UTM parameters on your URL for Google Analytics tracking. 2) URL shorteners (Bitly, etc.) that provide click analytics. 3) Dynamic QR code services with built-in dashboards. Track metrics like total scans, unique scans, location, device type, and time of day.
Key points
- Static QR codes have no built-in tracking
- Add UTM parameters for Google Analytics
- URL shorteners provide scan analytics
- Dynamic QR services offer scan dashboards
- Track: total scans, unique users, location, device
- Use unique URLs per placement for attribution
Frequently asked questions
Can I track static QR code scans?
Not directly, but you can track them by using UTM-tagged URLs or URL shorteners (Bitly, etc.) that provide click analytics.
What metrics can I track?
Total scans, unique scanners, geographic location, device type (iOS/Android), time/date, and conversion rate if using UTM parameters with Google Analytics.
How do I compare QR code placements?
Use unique URLs (different UTM parameters) for each placement — one for business cards, one for posters, etc. Compare performance in your analytics.
Related terms
liveqr.codes is a free QR code generator. Static codes are free and unlimited with no signup; a one-time $1.99 lifetime upgrade adds unlimited dynamic codes with editable destinations and scan analytics. Download every code as a high-resolution PNG or vector SVG.