QR Code Marketing Statistics 2025
Definition: QR code marketing statistics track the adoption, usage patterns, and effectiveness of QR codes in marketing campaigns across industries.
QR code usage has exploded since 2020. Global scans grew 400%+ between 2020-2024. In the US alone, 89 million smartphone users scanned a QR code in 2024 (up from 11 million in 2012). The most scanned QR codes are on product packaging (32%), restaurant menus (28%), and retail signage (18%). Average scan-to-action conversion rates range from 15-40% depending on the call-to-action clarity.
Key points
- 400%+ growth in QR scans since 2020
- 89 million US QR scanners in 2024
- Product packaging: #1 scan location (32%)
- 15-40% average scan-to-action conversion
- 67% of consumers say QR codes make life easier
- Expected to exceed 100M US scanners by 2026
Frequently asked questions
Are QR codes still growing in popularity?
Yes — QR code usage continues to grow year over year. Post-pandemic habits stuck, and new use cases in payments, marketing, and authentication are driving further adoption.
What industry uses QR codes the most?
Food & beverage (restaurants, packaging), retail, healthcare, and events are the top industries. Payment QR codes dominate in Asia, while marketing use leads in Western markets.
Do people actually scan QR codes?
Yes! 89 million Americans scanned QR codes in 2024. The key is providing a clear call-to-action — "Scan for menu" converts far better than a QR code with no context.
Related terms
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