QR Code Design Guide
Definition: QR code design involves customizing the visual appearance of QR codes — colors, shapes, logos, frames, and patterns — while maintaining reliable scannability.
Modern QR codes don't have to be boring black and white squares. You can customize dot shapes (rounded, diamond, star), colors (foreground and background), add logos in the center, include call-to-action frames, and even create artistic QR codes. The key constraint is maintaining sufficient contrast (minimum 40% difference) and keeping the three finder patterns (corner squares) clearly visible.
Key points
- Custom dot shapes (rounded, diamond, etc.)
- Branded foreground and background colors
- Logo embedding in center area
- Call-to-action frames ("Scan Me")
- Minimum 40% contrast for scannability
- Always test custom designs before printing
Frequently asked questions
Can I make a QR code match my brand colors?
Yes! Use your brand color for the foreground (dark modules) and white or light color for the background. Maintain at least 40% contrast between them.
Will a custom QR code still scan?
Yes, if you follow design rules: maintain contrast, keep finder patterns visible, don't over-modify module shapes, and use high error correction (H level) when adding logos.
What error correction level for logos?
Use level H (30% error correction) when adding a logo. This allows up to 30% of the code to be obscured while remaining scannable.
Related terms
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