QR Code Best Practices
Definition: Best practices are guidelines for creating QR codes that scan reliably, look professional, and achieve their intended purpose effectively.
Creating an effective QR code goes beyond just generating one. Consider contrast (dark foreground on light background), size for the intended scanning distance, placement at eye-level on non-reflective surfaces, and always include a call-to-action telling people what happens when they scan. Test on multiple devices before printing at scale.
Key points
- Always use dark foreground on light background
- Include a call-to-action ("Scan for menu")
- Test on 3+ devices before mass printing
- Include quiet zone (white border)
- Use high error correction (H) with logos
- Link to mobile-optimized pages
Frequently asked questions
Can I use colored QR codes?
Yes! Maintain high contrast between foreground and background. Dark foreground on light background works best.
Should I add a call-to-action?
Absolutely! QR codes without context get scanned far less. Add text like "Scan for menu" or "Scan for 20% off".
How do I test a QR code?
Test on at least 3 different phones, at the expected scanning distance, under expected lighting, and from the printed material.
Related terms
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